Made by humans

Case Studies

What we made, who it was for, and what it did. View counts come from the client's own account.

Plastic surgeon reacting to a mommy makeover in a reelPlastic surgeon rating a celebrity look in a reelPlastic surgeon ranking facial sculpting methodsReels · 9:16
Plastic surgeon · Instagram Reels

Short-form for a plastic surgeon

We edit his reels end to end: reaction videos, celebrity breakdowns, yes-or-no and rating formats. Clean cut-outs, quick captions and graphic score cards keep people watching to the end.

4.1M+Views on 15 reels
1.6MBest single reel
432KViews in 6 days
The Feedback Loop episode thumbnail: founder vs investorsFounder pitching on The Feedback Loop with a 60 second timerEpisodes + clips
Free Agency · Startup pitch show

The Feedback Loop

A live show where founders pitch to investors. Our founder led the edit: full YouTube episodes, one-minute pitch clips and the show trailer. Shot on Sony cinema cameras in S-Log3 and graded from flat.

11KTop clip views
S-Log3Graded from flat
Lead editorOur role
2 reels · 9:16
Podcast production studio · Vertical clips · Reels

Podcast clips that stop the scroll

We took a long podcast interview and turned it into vertical clips. Each clip was storyboarded first: the hook, the story beats and where the b-roll lands. Then we cut it in split screen so host and guest both stay in frame, opened on a bold title hook in the first second, added word-by-word captions, and dropped in b-roll on the key lines.

StoryboardPlanned before the cut
Split screenBoth speakers in frame
2 reels41s and 64s
UGC + motion
Kids vitamin brand · Meta ads · UGC + motion

Meta ads for a kids vitamin brand

Two ads from one brief. A UGC-style ad led by a parent's voice: it opens on the sugar in a regular gummy vitamin, then shows the zero-sugar product in a real morning routine. And an animated infographic with bouncing bottles and kinetic type that lands the three selling points in eleven seconds.

2 formats9:16 UGC, 1:1 motion
15s + 11sAd lengths
3 claimsEach one on screen

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